REV 2026-08
DIRECT TO CONSUMER LAB SOLUTION
Extend Patient Portal with a lab-branded online storefront and keep every order connected — secure payment, digital physician oversight, kit tracking, accessioning, and secure result delivery in one workflow.
- Online Test Ordering
- Secure Payments
- Physician Oversight
- Kit Tracking
- Patient Result Delivery
From storefront checkout to released result
Follow every consumer order through payment, physician review, kit logistics, testing, and result release in one queue.
One connected DTC workflow
DTC operating modelAdd consumer ordering to Patient Portal and move each order from checkout through physician oversight, kit or specimen tracking, accessioning, testing, and secure result delivery.
- Lab-branded storefront where consumers browse tests and check out
- Secure online payment captured before laboratory processing
- Digital physician review and approval on every consumer requisition
- Kit inventory, shipping, and return tracking tied to the order
- Standard accessioning, testing, and result release inside the LIS
- Patient-portal delivery with notifications and PDF reports
Direct-to-Consumer Lab Capabilities
6 capabilitiesConnect the consumer experience to the laboratory record from online order and payment through physician oversight, specimen processing, and secure result delivery.
Secure Payment Processing
Digital Physician Oversight
Kit & Specimen Tracking
LIS-Connected Processing
Secure Result Delivery
Quick answer: LIMS IQ Direct to Consumer is a Patient Portal add-on that lets your lab sell tests through its own online storefront and process every order inside the LIS. Add-on pricing starts at $350/month plus a 4.0% take rate on order value, with the take rate capped — contact us for cap details and a tailored quote. Want to see the consumer side first? Ask for a guided storefront demo and we will walk you through the test menu, cart, and checkout your patients would use.
How the direct-to-consumer workflow runs
- Consumer orders online — the patient picks a test or panel on your lab-branded storefront and pays through the connected checkout.
- Physician oversight — the order becomes a digital requisition and routes for physician review and approval before the lab processes it.
- Collection — a kit ships with inventory, shipping, and return tracking, or the patient visits a connected collection site; the barcoded specimen stays linked to the order.
- Laboratory processing — the order moves through the same accessioning, testing, review, and release operations your lab uses for the rest of its workload.
- Result delivery — the released report reaches the patient through the secure LIMS IQ Patient Portal, with lab-controlled timing, email notifications, trend views, and downloadable PDFs.
At every step the storefront order, payment, oversight record, specimen, and result remain one connected record — there is no separate e-commerce system to reconcile against the LIS.
Direct-to-consumer pricing
- Add-on fee: starting at $350/month for the storefront and connected DTC workflow, in addition to the Patient Portal subscription.
- Take rate: 4.0% of order value on storefront sales, capped rather than open-ended.
- Details: the cap and final configuration depend on your program’s volume and scope — contact us for details and a quote.
See it for yourself
Request a guided storefront demo to see exactly what your patients would: the test menu, cart, and checkout on a lab-branded storefront. The same session walks through the laboratory side — physician oversight, kit tracking, accessioning, and portal delivery.
Frequently asked questions
7 answers on file
Q01
How do patients order tests in a LIMS IQ direct-to-consumer workflow?
Q02
How does physician approval work for DTC orders?
Q03
What sample collection options does the platform support?
Q04
How are results delivered back to the consumer?
Q05
How does the DTC workflow connect to the laboratory's LIS?
Q06
How much does the LIMS IQ direct-to-consumer solution cost?
Q07
Can I see a DTC storefront before committing?
Related resources
Expert guidance on workflows, compliance, and lab operations- Lab Patient Portals and the Cures Act How a lab patient portal delivers results compliantly under the Cures Act information-blocking rule — immediate release, exceptions, identity, and audit.
- Mobile Phlebotomy LIS & At-Home Lab Testing Mobile phlebotomy LIS workflows for collector identity, field accessioning, chain of custody, courier handoffs, and HL7 or portal result delivery.
Ready to sell lab tests online?
Walk through the live storefront demo, then let us map the connected workflow — payment, physician oversight, kits, accessioning, and portal delivery — to your lab. Pricing starts at $350/month plus a capped 4.0% take rate on order value.